Digital Domination: Get Jobs Not Leads!
In a digital-first world, your Roofing Company's online presence is paramount. Discover how our tailored strategies can catapult your business to the forefront of the digital landscape, attracting and engaging your target audience with precision. We want to get you Jobs, NOT just Leads.
Crafting Success Stories in Marketing
At Nail It AI, we are not just marketers; we are architects of success stories. Our journey in the world of marketing has been defined by a relentless passion for creativity, innovation, and client-centricity. We study what works, and throw away what doesn't.
Founded on the belief that every Roofing Company, regardless of size or type, deserves a chance to shine (even on the rainy days!), we embarked on this adventure with a mission: to empower our Roofing clients with the tools and strategies they need to thrive in a rapidly changing digital landscape.
Services
How Do YOU Get Leads?
Do you want your Roofing Company's phone to RING Off-The-Hook ALL day and ALL month?
Traditional cold calls and marketing can be exhausting, and rarely get these kinds of results.
But there's a smarter way: A new way few have caught on to yet...
YouTube Ads. They get the HIGHEST Quality Leads, with the MOST Reasonable Ad Spend!
Did you know 82% of people watch Youtube videos before purchasing something?
YouTube Ads are your Lighthouse in the Stormy Online Landscape, directly connecting you to homeowners searching for Roofing Solutions like YOURS!
Unlike Facebook's scattergun approach, YouTube targets customers looking up "Roof Repair", or "Roof Removal", based on specific zip codes, ensuring precision to YOUR Service Areas!
Here's the game-changer: YouTube Ads don't just catch eyes; they captivate viewers already seeking help, like "Roof leak – SOS!"
Them seeing your perfect ad, at the perfect time... It's Perfect!
It's not just catching them scrolling and hoping for the best...
It's Targeted Engagement with an Interested Customer!
A YouTube video does more than advertise; it tells your story, builds trust, and showcases your expertise. It's a window into YOUR world of quality roofing, turning viewers into clients even before they call.
Plus we all know video ads convert 20% to 30% better than display ads!
Think of Facebook leads as temporary fixes. They're often MUCH lower quality leads, and more scattered. People aren't on Facebook to get their roof fixed. They're on Facebook to see what their friends are doing.
Plus they're developing ad-blindness. I bet the average marketer won't tell you this. The fancy ads don't even barely get clicks nowadays. Cause people recognize it's an ad and skip right over it. What's converting on Facebook now is Organic-Looking type posts.
YouTube leads are like well-fitted shingles, ready to protect and serve. They convert better because they're targeted and engaged.
PLUS your adds are being shown to people who are actively searching Roof Repair keywords! Like "Roof Repair", "SOS My Roof is Leaking", "How To Find The Right Roofing Company" and more like these.
East Tennessee Roofing is a prime example. They shifted from sporadic Facebook and Google Ads to YouTube's targeted approach, focusing on their local community with zip code precision. The result? A 350% increase in qualified leads, a thriving YouTube channel, and more significant project requests. This isn't just advertising; it's community-building and brand-establishing.
In summary, YouTube Ads are your modern tool for growth in the roofing industry. They're precise, effective, and build lasting networks.
Remember, 82% of consumers watch videos before deciding – make sure your video is what they see.
Search Engine Optimization (SEO)
Imagine potential customers searching for roofing companies online, lost in a maze of results.
SEO is your key to standing out, leading them straight to your door.
It's like putting your business on a map, visible and accessible exactly when they need you MOST!
With a strong SEO foundation, your website CLIMBS the search engine rankings, appearing at the TOP when someone types "roof repair near me."
This means more qualified leads, ready to book your services, filling your schedule with ease.
Forget cold calling or chasing leads, let SEO become your silent salesman, attracting the right customers directly.
Invest in SEO and watch your roofing business THRIVE in the digital marketplace.
We Make You An Authority
Picture this: potential customers, lost in a storm of questions about their roofs, craving trusted advice.
Your blog steps in, a light in the digital downpour. Each article, a beacon of expertise, guiding them toward solutions.
With every informative post, you build trust, brick by digital brick. While also raising your Organic Rank on Sites like Google, and Yahoo!
You become the voice of authority, the roofing genius they turn to for wisdom, all while ranking higher!
And get this: this wisdom magnet attracts thousands of new faces every month, eager to learn and potentially hire.
Just pure knowledge-powered lead generation. That's the magic of blog articles.
So, unleash your inner roofing sage, craft those valuable reads, and watch your business flourish amidst a loyal, organic following.
Youtube VS Facebook
Forget Facebook feeds: your ideal roofing clients are glued to YouTube, hungry for solutions. Laser-targeted ads reach them mid-search, showcasing your skills with powerful videos, not flat pitches.
Build trust, brand authority, and watch leads flood in, organically. This ain't social media roulette, it's targeted roofing rescue on the world's biggest watchlist. Join the YouTube revolution, become the local guru, and claim your digital throne.
FAQS
How can your agency help my business stand out in a crowded market?
At Nail It AI Marketing, we specialize in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.
Plus we SPECIALIZE in YouTube Ads, SEO, and Blog articles along with a state of the art software. Making us a stand alone Marketing Agency BUILT for helping Roofers to get the BEST Leads for the BEST Price!
What can I expect in terms of measurable results from your marketing services?
Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility.
Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.
Our goal is to get your more Roofing Jobs, not more Roofing Leads. And THAT is going to be very easily measurable!
How does your agency keep up with the ever-changing digital marketing landscape?
Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.
How quickly do I get to see results with your approach?
It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run.
Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. From there, we refine your ads as results come in, looking for small improvements in order to increase overall results.
That can take 3 – 4 weeks, 6 TOPS. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout.
Now the Youtube Algorithm is just a LITTLE bit slower than Facebooks, so we need to let an Ad run a LITTLE bit longer than we would on Facebook before it takes off... I hate that, but I want to be honest about it upfront.
But TRUST me, when it takes off it'll be worth it. With HIGH-QUALITY Leads at a MUCH lower CPA than you expected.
You need to be able to handle the increased appointments and orders before we begin your ad campaign.
Why don’t you work with roofers making less than $500,000 a year in revenue?
We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.
We need companies who can handle the increase in business and keep the revenues flowing.
Larger businesses – those that have exceeded the $250,000 mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place. For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch.
No matter where you operate the business is all there. We want to work with clients who can handle it.
Boost Your Company's Marketing Strategy
Roofing Marketing 101: Understanding the ABCs of Organic and Paid Strategies
"The secret of change is to focus all of your energy not on fighting the old but on building the new." – Socrates
Roofing Marketing 101: Understanding The ABC's of Organic and Paid Marketing
Hey there, roofers! So, you've got your shingles ready, ladders set up, and your roofing game strong. But what about letting folks know about your awesome skills? That's where marketing comes in, and today we're diving into two big buddies – organic and paid marketing.
Organic Marketing: It's Like Growing a Garden
Imagine your roofing business is a garden. Organic marketing is like planting seeds and watching them grow into beautiful flowers. Here, you're not paying for ads; instead, you're letting your reputation bloom naturally. How? Well, it's all about being friends with Google. When people search for roofers online, you want your name to pop up.
To make Google your buddy, you need a website that's like a signpost saying, "Hey, we're here, and we're awesome at fixing roofs!" Fill it with helpful info, like the types of roofs you're great at fixing and maybe some happy customer stories.
Social media is another tool in your gardening shed. Post pics of your work, share roofing tips, and sprinkle in some behind-the-scenes fun. When people like and share your posts, it's like having a gardening party – more folks get to know about your amazing garden (business)!
Paid Marketing: It's Like a Billboard on the Highway
Now, let's talk about the other side of the coin – paid marketing. This is like putting up a giant billboard on the highway so everyone driving by can see it. With paid marketing, you spend a little money to get your name out there faster.
One way to do this is through online ads. Think of them as mini-billboards that appear when people are surfing the web. You can choose who sees them based on things like location and interests. So, if someone in your town is searching for roof help, your ad might be the first thing they see!
Social media ads are like sticking a cool poster about your roofing skills right in people's newsfeeds. Again, you can pick who sees these ads, making sure they reach folks who might need a roofer soon.
So, Which is Better? The Perfect Mix!
Now, here's the secret sauce – a combo of organic and paid marketing is like having both flowers and billboards in your garden. Your website and social media are the flowers, slowly growing over time. Meanwhile, paid ads are the billboards, shouting out your awesomeness to the world right now.
So, dear roofers, remember to tend to your organic garden and put up those paid billboards. With the right mix, you'll have more folks knocking on your door for top-notch roofing help! Happy marketing!
