Digital Domination: Get Jobs Not Leads!
Founded on the belief that every Roofing Company, regardless of size or type, deserves a chance to shine (even on the rainy days!), we embarked on this adventure with a mission: to empower our Roofing clients with the tools and strategies they need to thrive in a rapidly changing digital landscape.
Did you know 82% of people watch Youtube videos before purchasing something?
YouTube Ads are your Lighthouse in the Stormy Online Landscape, directly connecting you to homeowners searching for Roofing Solutions like YOURS!
Unlike Facebook's scattergun approach, YouTube targets customers looking up "Roof Repair", or "Roof Removal", based on specific zip codes, ensuring precision to YOUR Service Areas!
Here's the game-changer: YouTube Ads don't just catch eyes; they captivate viewers already seeking help, like "Roof leak – SOS!"
Them seeing your perfect ad, at the perfect time... It's Perfect!
It's not just catching them scrolling and hoping for the best...
It's Targeted Engagement with an Interested Customer!
A YouTube video does more than advertise; it tells your story, builds trust, and showcases your expertise. It's a window into YOUR world of quality roofing, turning viewers into clients even before they call.
Plus we all know video ads convert 20% to 30% better than display ads!
Think of Facebook leads as temporary fixes. They're often MUCH lower quality leads, and more scattered. People aren't on Facebook to get their roof fixed. They're on Facebook to see what their friends are doing.
Plus they're developing ad-blindness. I bet the average marketer won't tell you this. The fancy ads don't even barely get clicks nowadays. Cause people recognize it's an ad and skip right over it. What's converting on Facebook now is Organic-Looking type posts.
YouTube leads are like well-fitted shingles, ready to protect and serve. They convert better because they're targeted and engaged.
PLUS your adds are being shown to people who are actively searching Roof Repair keywords! Like "Roof Repair", "SOS My Roof is Leaking", "How To Find The Right Roofing Company" and more like these.
East Tennessee Roofing is a prime example. They shifted from sporadic Facebook and Google Ads to YouTube's targeted approach, focusing on their local community with zip code precision. The result? A 350% increase in qualified leads, a thriving YouTube channel, and more significant project requests. This isn't just advertising; it's community-building and brand-establishing.
In summary, YouTube Ads are your modern tool for growth in the roofing industry. They're precise, effective, and build lasting networks.
Remember, 82% of consumers watch videos before deciding – make sure your video is what they see.
Forget Facebook feeds: your ideal roofing clients are glued to YouTube, hungry for solutions. Laser-targeted ads reach them mid-search, showcasing your skills with powerful videos, not flat pitches.
Build trust, brand authority, and watch leads flood in, organically. This ain't social media roulette, it's targeted roofing rescue on the world's biggest watchlist. Join the YouTube revolution, become the local guru, and claim your digital throne.
FAQS
At Nail It AI Marketing, we specialize in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.
Plus we SPECIALIZE in YouTube Ads, SEO, and Blog articles along with a state of the art software. Making us a stand alone Marketing Agency BUILT for helping Roofers to get the BEST Leads for the BEST Price!
Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility.
Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.
Our goal is to get your more Roofing Jobs, not more Roofing Leads. And THAT is going to be very easily measurable!
Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.
It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run.
Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. From there, we refine your ads as results come in, looking for small improvements in order to increase overall results.
That can take 3 – 4 weeks, 6 TOPS. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout.
Now the Youtube Algorithm is just a LITTLE bit slower than Facebooks, so we need to let an Ad run a LITTLE bit longer than we would on Facebook before it takes off... I hate that, but I want to be honest about it upfront.
But TRUST me, when it takes off it'll be worth it. With HIGH-QUALITY Leads at a MUCH lower CPA than you expected.
You need to be able to handle the increased appointments and orders before we begin your ad campaign.
We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.
We need companies who can handle the increase in business and keep the revenues flowing.
Larger businesses – those that have exceeded the $250,000 mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place. For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch.
No matter where you operate the business is all there. We want to work with clients who can handle it.
"The secret of change is to focus all of your energy not on fighting the old but on building the new." – Socrates
Unlocking the Roofing Market: Nailing the 3 M's of Digital Marketing
Before PPC, or SEO your Roofing Company NEEDS These 3 Things...
Are you a roofer looking to elevate your business to new heights? Before diving into the world of paid ads and SEO, let's build a strong foundation with the three pillars of successful digital marketing for roofers: Message, Market, and Media. As the owner of Nail It AI Marketing, a specialized agency that exclusively generates leads for roofing companies, I understand the nuances of the industry. Let's break down the basics that will set your roofing business apart in the competitive digital landscape.
1. Message 📣
Crafting a unique and compelling message is the key to standing out in a sea of roofing companies. Define what makes your roofing services special. Are you the fastest? Most reliable? Use language that resonates with your audience and highlights the benefits of choosing your company over competitors. Nail down the unique selling proposition that makes your roofing business shine.
2. Market 🌍
Identifying your ideal customer is crucial. Where do they live? What's their income level? Understanding your target market allows you to tailor your message effectively. Whether it's residential roofing in suburban neighborhoods or commercial roofing for businesses, knowing your audience helps you focus your marketing efforts where they matter most. Nail your niche and become the go-to roofing expert for your specific market.
3. Media 📱
Now that you have a powerful message and know your market, it's time to choose the right channels to deliver your message. Utilize platforms, such as Google and Youtube, where homeowners and businesses actively seek roofing solutions. Invest in visually appealing content that showcases your expertise. Nail the art of storytelling through engaging videos and eye-catching images to captivate your audience.
At Nail It AI Marketing, we specialize in transforming these digital marketing basics into a lead-generating powerhouse for roofing companies. We understand the unique needs of roofers and tailor our strategies to make your business soar. Ready to take your roofing company to the next level? Let Nail It AI Marketing be your guide, and together, we'll conquer the digital landscape one roofing lead at a time. 🚀🏠
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